2026 Travel Trends

Travel Trends We’re Seeing for 2026

We’re seeing growing interest in experiences that offer space, scenery, and the freedom to explore without feeling rushed. Here are a few standout trends:

Northern Europe—Especially Norway

Northern Europe continues to capture travelers’ attention, with Norway leading the way. One major reason? Daylight.

During summer, parts of Norway experience exceptionally long days. In June, sunrise can be as early as 4:06 a.m., with sunsets near 10:30 p.m. That extra daylight makes a real difference when you’re exploring fjords, hiking, or wandering charming coastal towns.

Resorts & All-Inclusive Stays

More travelers are choosing resort-style vacations that allow them to truly relax. These trips appeal to anyone who wants to stay in one place without worrying about transportation, restaurant reservations, or navigating busy cities.

Today’s resorts are also more immersive than ever, blending local cuisine, culture, and experiences directly into your stay.

River Cruising Is Booming

River cruising demand continues to surge. Viking has already reported that 70% of its 2026 sailings are booked, showing just how far ahead travelers are planning.

If the sailing you want is already full, don’t worry—we can often recommend excellent alternatives that offer a very similar experience.

Women’s Travel Groups

Women’s travel groups are becoming increasingly popular, offering a comfortable and social way to explore the world. They’re also wonderfully flexible: you can stay with the group the entire time or break off for solo experiences and rejoin when it suits you.